“Pat Snyder and her team at What They Think Research are my first choice for qualitative research.

Recently, they conducted a usability study for us on three different websites. Pat’s team developed a comprehensive, creative, yet cost effective approach that delivered relevant feedback. Based on participant feedback, we were able to implement changes between interviews and then retest the improvements with subsequent respondents. This saved considerable time and money, negating the need for further testing.

Pat stays abreast of the latest trends in market research, is innovative, and consistently delivers outstanding service. When I hire What They Think Research to conduct a study, I can relax in the knowledge that it will come off without a hitch.”

Christa Bowdish
Former Assistant Director of Research and Analytics
Vanderbilt University Medical Center

“I worked with Pat when I was running the research department at Starbucks. She partnered with us on innumerable projects, helping us to refine new concepts, test new packaging and develop new marketing materials. She was a highly preferred supplier to us for qualitative research because of her ability to listen to and anticipate our needs while designing insightful discussion guides, moderating groups, and writing reports.”

Ann Breese
Former Research Director
Starbucks Coffee Company

“Pat Snyder has the ability to design thoughtful and insightful research, working in parallel with her clients. She spends the extra time to fully understand not only the objectives, but the business environment as well.

She is an expertly skilled moderator who has the unique ability to truly listen to her respondents, which enables her to aptly follow interesting and pertinent threads of the discussion rather than merely follow the topic guide.

I can honestly say that her research acumen and exceptional moderating combine to make for outstanding research.”

Virginia Hart
Healthpoint Research Consultant

“Working with Pat is always a joy! Her ability to quickly grasp the wants and needs of the client is critical, and her talent to ask the right questions at the right time is extraordinary. In a recent project that involved shop-alongs with retail customers, she was quick to adapt to the specifics of each unique environment and conversation – and got us what we needed. She has a pleasant, professional style that puts participants at ease and sets a friendly, productive tone for the conversation.”

David Butler
Vice President
Prince Market Research