When it comes to websites, the answer to one question can predict its success: Does it do what the visitor wants it to do?

Usability studies increase revenue, save money and increase a visitor’s satisfaction.

The best case study was published in 2008 by UIE. In the “$300 Million Button” case, a “major e-commerce site” added a “continue without registering” button to their checkout process. They saw a 45% increase in the number of customers making purchases and an additional $300 million in sales in the first year. All based on a usability study.

The good news is, 85% of usability problems can be determined by as few as five visitors, and virtually all of a website’s problems can be discovered by eight visitors.

It doesn’t have to cost a fortune to see a return on your usability study investment!